For those who love marshmallows know how annoying it can be to always have to find an elastic to tie the plastic packaging with. That being said, a considerable amount of plastic continues to accumulate in our environment. Unlike most marshmallow products sold in the market today. Sweet Puffs comes with its own locking system. No need for elastics anymore! The user-friendly Sweet Puffs packages are designed from biodegradable materials, limiting the amount of plastic on our planet as it reduces waste and promotes sustainability.
Sweet Puffs offers consumers a variety of coloured marshmallows to choose from determined by the animal. The shape of each package fits perfectly into consumers hands making it easier for marshmallows to be poured out. As a second life, the packaging could be reused to contain other products like coloured hair ties, clips or erasers. In terms of the illustration style, the animals are designed using basic shapes and a pastel colour palette to catch children’s attention where the packaging can act as a collectable set.
Type of work
Branding & Print
Print, Editorial, Typography